iBeacon uses Bluetooth Low Energy devices such as smartphones and tablets to send and receive a minimal amount of information with short distances. It holds great promise for personalizing and automating many functions through operating systems and compatible apps.
Initially “iBeacon ” is a concept which is introduced by Apple Inc. As the technology gained its popularity, many companies started using this concept to manufacturing hardware and develop mobile device applications. But what’s so attractive about this technology? Why every business makes use of this? These are some top reasons:
Rapid Kick Start: It just needs a few days to put iBeacons to work, instead of month or weeks. This technology gives user flexibility so that they can test them on a smaller scale to start with expanding on the go. Once you identify a set of the marketing message and arrange which beacon to present what information, iBeacons Bluetooth can be stuck to any dry or hard surface like walls that are why you have installed them.
Low IT Investment: Associated hardware with iBeacons are low powered, less expensive and can work both as receiver and transmitter. It is built in with Bluetooth chips embedded within supported by a lithium battery and provides a range of around 60 to 70 meters. Many companies offer such beacon Bluetooth for 100 USD. Here the cost is a negligible feature.
Automation at its best: Once iBeacons start working, human involvement is not needed at all. It will start with push message then it will display ad content such as videos and images as soon the user reaches the range or privileges given by the administrator. iBeacons can manage all the things, it doesn’t matter how many user are there in the range at the same time.
Highly Sensitive towards Context: Context based advertisement is the main for marketing independent of the business. Individual Beacon can be set to display targeted message according to described norm. It can display multiple messages depend on the receive context.
Low Maintenance Cost: As compared to other marketing software and enterprise applications, iBeacons fully evade the hardware maintenance cost (apart from changing server and the battery) and acquires less expensive cost towards managing the related applications, analyzing the results gained from your consumers and obtain insights.
Worldwide applicability: Industry Vertical is not a limitation as iBeacons can be used in any businesses such as it can be used in Airports, Hospitals, Museums, Shopping Malls and Conference Halls to guide customers. For displaying ad content, discounts and offers it can be used in Restaurant, hotels, and retail shops. Apart from these it can be also used in universities and firms to communicate with employees and student.
Reduced Manpower investment: As you have marketing, error free and automated guiding system in the work place, very less investment is needed in terms of manpower.
Make the business future ready: It is proven that day by day usages of mobile devices are increasing exponentially. iBeacon Bluetooth is designed especially for mobile devices, which will enable you to build a solid foundation for business’s future as far as customer communication and marketing is concerned.
Beyond basics – Analytics: iBeacons can use be for recording about what happenings and also gather information from users which can be analyzed and stored. This will lead to knowing more about user’s requirement and design better campaign. Moreover, it can be also used to improve the current content management system.
Conclusion: This is why every business should adopt iBeacons Bluetooth. It is relatively new technology that every business should be use. Visit us to buy Tekt ibeacon and know more about our products.